I suppose many of You know about it, for them Its just a flashback, for the rest its going to be a short story.
The following story shows the Busines intelligence, It tells us what a simple marketing skill or tip can change the fate of a million dollar Company.
It was the time few years back. Untill then the Indian toothpaste company was entirely dominated by COLGATE. BUt with the modernisation various other comapnies got into this business and the main cause of the development of these new companies was the heavy advertisemnt apart from the quality of their product.
The Colgate was initially unable to cope up with the new strategy and was going down. They were unable to fill the money requirements for the need of Extensive advertisement.
THE COMPANY WAS GOING DOWN.