There is a boom of blogs on internet .Inf act blogging has become a big business, there are several websites which pay good amount for blogging. In the process the websites earn through the advertisement they get. Depending upon the viewership of blogs & /or number of comments or the ratings & sometimes on the number of referrals , bloggers are paid by these websites. Generally female bloggers are luckier than male bloggers in getting more comments , ratings & referrals. Due to this fact at times male bloggers in order to improve the viewership of their blog prefer to be identified as woman.