Sony, how the brand name came in to being!
Did you know how the brand name ‘Sony” was created? The name was created by combining two words. One is ‘sonus” in Latin, which is the root of such words as ‘sound” and ‘sonic.” The other is ‘sonny” meaning little son. The words were used to show that Sony is a very small group of young people who have the energy and passion toward unlimited creation. It was also chosen for its simple pronunciation which stays the same in any language. Is it not interesting?
Sony was founded in 1946 by Masaru Ibuka and Akio Morita. The two complemented each other with a unique blend of product innovation and marketing savvy, and formed a company that would eventually grow into a more than $60 billion global organization.
Do you know that Sony’s first product was a rice cooker? Is it not again interesting?